How to get customers forPawsPledge: Simplifying Donations for a Cause

Where to find animal welfare organizations in order to convert them to customers

The idea that helps Animal Welfare Organizations

Animal Welfare Organizations want to streamline their donation process and increase fundraising. However, they can't get it because they have limited resources for managing donation campaigns effectively.

Therefore, they need to use your solution, e.g. PawsPledge.

PawsPledge: Simplifying Donations for a Cause : PawsPledge is a donation management software specifically designed for animal welfare organizations. It automates the fundraising process, provides donor tracking, and allows for targeted campaigns to increase donations. Of course it is much better than the stuff from PawPal, or PetSupport Fund!

How to find Animal Welfare Organizations

You can get insights about the pain points of animal welfare organizations if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where animal welfare organizations hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of animal welfare organizations, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: PawsPledge: Simplifying Donations for a Cause.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find animal welfare organizations

To get started, edit the values in the following 3 input fields and click “Search animal welfare organizations”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find animal welfare organizations and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like animal welfare organizations wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever animal welfare organizations complain about their pet peeve: They have limited resources for managing donation campaigns effectively.
Good for you because this is something that you can solve with pawsPledge: Simplifying Donations for a Cause, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help animal welfare organizations to reach their goal: To streamline their donation process and increase fundraising.

They will get to know, like and trust you. Eventually, they will buy your solution: PawsPledge: Simplifying Donations for a Cause.

Get your first customers now!

Nonprofit Organizations Animal WelfarePawsPledge: Simplifying Donations for a Cause