How to get customers forCauseConnect: Advocate for Change

Where to find advocacy groups in order to convert them to customers

The idea that helps Advocacy Groups

Advocacy Groups want to effectively raise awareness and support for their cause. However, they can't get it because they struggle to engage with a broader audience and spread their message.

Therefore, they need to use your solution, e.g. CauseConnect.

CauseConnect: Advocate for Change : CauseConnect is a social media platform specifically designed for advocacy groups to connect with a wider audience, share stories, and mobilize support for their cause. Of course it is much better than the stuff from AwarenessBuilder, or Impact Connect!

How to find Advocacy Groups

You can get insights about the pain points of advocacy groups if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where advocacy groups hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of advocacy groups, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: CauseConnect: Advocate for Change.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find advocacy groups

To get started, edit the values in the following 3 input fields and click “Search advocacy groups”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find advocacy groups and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like advocacy groups wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever advocacy groups complain about their pet peeve: They struggle to engage with a broader audience and spread their message.
  • Good for you because this is something that you can solve with causeConnect: Advocate for Change, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help advocacy groups to reach their goal: To effectively raise awareness and support for their cause.

They will get to know, like and trust you. Eventually, they will buy your solution: CauseConnect: Advocate for Change.


Nonprofit OrganizationsAdvocacy GroupsCauseConnect: Advocate for Change

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