How to get customers forLive TV On-Demand Service
Where to find television viewers in order to convert them to customers
The idea that helps Television Viewers
Television Viewers want to have access to live shows and events on demand. However, they can't get it because they are limited by the broadcasting schedules and may miss out on watching their favorite programs.
Therefore, they need to use your solution, e.g. FlexView Live.
Live TV On-Demand Service : FlexView Live allows viewers to stream live shows and events at their convenience, ensuring they never miss any program they want to watch. Of course it is much better than the stuff from Hulu + Live TV, or YouTube TV!
How to find Television Viewers
You can get insights about the pain points of television viewers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where television viewers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of television viewers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Live TV On-Demand Service.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find television viewers
To get started, edit the values in the following 3 input fields and click “Search television viewers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find television viewers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like television viewers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever television viewers complain about their pet peeve: They are limited by the broadcasting schedules and may miss out on watching their favorite programs.
- Good for you because this is something that you can solve with live TV On-Demand Service, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help television viewers to reach their goal: To have access to live shows and events on demand.
They will get to know, like and trust you. Eventually, they will buy your solution: Live TV On-Demand Service.
Media and EntertainmentTelevisionLive TV On-Demand Service
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