How to get customers forSports Performance Analytics Software

Where to find sports coaches in order to convert them to customers

The idea that helps Sports Coaches

Sports Coaches want to analyze player performance data comprehensively. However, they can't get it because they rely on manual input and lack a centralized platform for data analysis.

Therefore, they need to use your solution, e.g. PlayStats Pro.

Sports Performance Analytics Software : PlayStats Pro is a revolutionary tool designed for sports coaches to streamline the analysis of player performance data. It automates data collection, provides in-depth insights, and enables performance tracking over time. Of course it is much better than the stuff from Catapult Sports, Hudl, or PlayerTek!

How to find Sports Coaches

You can get insights about the pain points of sports coaches if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where sports coaches hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of sports coaches, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Sports Performance Analytics Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find sports coaches

To get started, edit the values in the following 3 input fields and click “Search sports coaches”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find sports coaches and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like sports coaches wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever sports coaches complain about their pet peeve: They rely on manual input and lack a centralized platform for data analysis.
  • Good for you because this is something that you can solve with sports Performance Analytics Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help sports coaches to reach their goal: To analyze player performance data comprehensively.

They will get to know, like and trust you. Eventually, they will buy your solution: Sports Performance Analytics Software.


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