How to get customers forPublishEase: Empowering Authors to Publish and Reach Readers
Where to find authors in order to convert them to customers
The idea that helps Authors
Authors want to easily publish and distribute their books. However, they can't get it because they struggle with the traditional publishing process and reaching a wide audience.
Therefore, they need to use your solution, e.g. PublishEase.
PublishEase: Empowering Authors to Publish and Reach Readers : PublishEase is a self-publishing platform that enables authors to edit, publish, and distribute their books in digital and print formats. It provides marketing tools and analytics to help authors reach a wider audience. Of course it is much better than the stuff from Amazon Kindle Direct Publishing, Smashwords, or Lulu!
How to find Authors
You can get insights about the pain points of authors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where authors hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of authors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: PublishEase: Empowering Authors to Publish and Reach Readers.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find authors
To get started, edit the values in the following 3 input fields and click “Search authors”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find authors and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like authors wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever authors complain about their pet peeve: They struggle with the traditional publishing process and reaching a wide audience.
- Good for you because this is something that you can solve with publishEase: Empowering Authors to Publish and Reach Readers, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help authors to reach their goal: To easily publish and distribute their books.
They will get to know, like and trust you. Eventually, they will buy your solution: PublishEase: Empowering Authors to Publish and Reach Readers.
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