How to get customers forCollabEdit - Collaborative Video Editing Software
Where to find filmmakers in order to convert them to customers
The idea that helps Filmmakers
Filmmakers want to easily collaborate on video editing projects. However, they can't get it because they struggle to efficiently communicate and share large video files with team members.
Therefore, they need to use your solution, e.g. CollabEdit.
CollabEdit - Collaborative Video Editing Software : CollabEdit is a cloud-based platform that allows filmmakers to seamlessly collaborate on video editing projects, share large video files, and provide feedback in real-time. Of course it is much better than the stuff from Frame.io, or Wipster!
How to find Filmmakers
You can get insights about the pain points of filmmakers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where filmmakers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of filmmakers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: CollabEdit - Collaborative Video Editing Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find filmmakers
To get started, edit the values in the following 3 input fields and click “Search filmmakers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find filmmakers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like filmmakers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever filmmakers complain about their pet peeve: They struggle to efficiently communicate and share large video files with team members.
- Good for you because this is something that you can solve with collabEdit - Collaborative Video Editing Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help filmmakers to reach their goal: To easily collaborate on video editing projects.
They will get to know, like and trust you. Eventually, they will buy your solution: CollabEdit - Collaborative Video Editing Software.
Media and EntertainmentFilmCollabEdit - Collaborative Video Editing Software
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