How to get customers forEngageRead Personalized Content Recommendations

Where to find entertainment news publishers in order to convert them to customers

The idea that helps Entertainment News Publishers

Entertainment News Publishers want to increase reader engagement. However, they can't get it because they do not have personalized content recommendation capabilities.

Therefore, they need to use your solution, e.g. EngageRead.

EngageRead Personalized Content Recommendations : EngageRead is an innovative software that allows entertainment news publishers to provide personalized content recommendations to readers based on their interests and preferences, increasing engagement and driving traffic. Of course it is much better than the stuff from Outbrain, or Taboola!

How to find Entertainment News Publishers

You can get insights about the pain points of entertainment news publishers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where entertainment news publishers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of entertainment news publishers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: EngageRead Personalized Content Recommendations.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find entertainment news publishers

To get started, edit the values in the following 3 input fields and click “Search entertainment news publishers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find entertainment news publishers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like entertainment news publishers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever entertainment news publishers complain about their pet peeve: They do not have personalized content recommendation capabilities.
Good for you because this is something that you can solve with engageRead Personalized Content Recommendations, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help entertainment news publishers to reach their goal: To increase reader engagement.

They will get to know, like and trust you. Eventually, they will buy your solution: EngageRead Personalized Content Recommendations.

Get your first customers now!

Media and Entertainment Entertainment NewsEngageRead Personalized Content Recommendations