How to get customers forPersonalized Content Recommendation Engine

Where to find entertainment news outlets in order to convert them to customers

The idea that helps Entertainment news outlets

Entertainment news outlets want to increase reader engagement and retention. However, they can't get it because they struggle to personalize content recommendations based on individual reader preferences.

Therefore, they need to use your solution, e.g. EngagePlus.

Personalized Content Recommendation Engine : EngagePlus is a sophisticated software that uses machine learning algorithms to tailor content recommendations to individual reader preferences, boosting engagement and retention rates for entertainment news outlets. Of course it is much better than the stuff from ReaderInsight, or ContentCurationPro!

How to find Entertainment news outlets

You can get insights about the pain points of entertainment news outlets if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where entertainment news outlets hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of entertainment news outlets, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Personalized Content Recommendation Engine.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find entertainment news outlets

To get started, edit the values in the following 3 input fields and click “Search entertainment news outlets”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find entertainment news outlets and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like entertainment news outlets wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever entertainment news outlets complain about their pet peeve: They struggle to personalize content recommendations based on individual reader preferences.
  • Good for you because this is something that you can solve with personalized Content Recommendation Engine, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help entertainment news outlets to reach their goal: To increase reader engagement and retention.

They will get to know, like and trust you. Eventually, they will buy your solution: Personalized Content Recommendation Engine.


Media and EntertainmentEntertainment NewsPersonalized Content Recommendation Engine

Related topics


Share this: