How to get customers forUniversal Automation Code Translator
Where to find automation engineers in order to convert them to customers
The idea that helps Automation Engineers
Automation Engineers want to streamline their programming processes. However, they can't get it because they face compatibility issues between different automation platforms.
Therefore, they need to use your solution, e.g. UniCode.
Universal Automation Code Translator : UniCode is a software solution that translates automation code between different platforms, allowing automation engineers to work seamlessly across systems. Of course it is much better than the stuff from CodeSys, or TwinCAT!
How to find Automation Engineers
You can get insights about the pain points of automation engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where automation engineers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of automation engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Universal Automation Code Translator.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find automation engineers
To get started, edit the values in the following 3 input fields and click “Search automation engineers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find automation engineers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like automation engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever automation engineers complain about their pet peeve: They face compatibility issues between different automation platforms.
- Good for you because this is something that you can solve with universal Automation Code Translator, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help automation engineers to reach their goal: To streamline their programming processes.
They will get to know, like and trust you. Eventually, they will buy your solution: Universal Automation Code Translator.
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