How to get customers forUnified Automation Integration Platform
Where to find industrial automation engineers in order to convert them to customers
The idea that helps Industrial automation engineers
Industrial automation engineers want to streamline automation processes and reduce downtime. However, they can't get it because they struggle with integrating different automation systems.
Therefore, they need to use your solution, e.g. AutomateSync.
Unified Automation Integration Platform : AutomateSync is a software platform that seamlessly integrates various automation systems across manufacturing facilities. It offers a user-friendly interface for managing and monitoring automation processes, reducing downtime and increasing operational efficiency. Of course it is much better than the stuff from Automation Anywhere, or UiPath!
How to find Industrial automation engineers
You can get insights about the pain points of industrial automation engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where industrial automation engineers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of industrial automation engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Unified Automation Integration Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find industrial automation engineers
To get started, edit the values in the following 3 input fields and click “Search industrial automation engineers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find industrial automation engineers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like industrial automation engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever industrial automation engineers complain about their pet peeve: They struggle with integrating different automation systems.
- Good for you because this is something that you can solve with unified Automation Integration Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help industrial automation engineers to reach their goal: To streamline automation processes and reduce downtime.
They will get to know, like and trust you. Eventually, they will buy your solution: Unified Automation Integration Platform.
ManufacturingIndustrial AutomationUnified Automation Integration Platform
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