How to get customers forSupplier Performance Tracking Software for Consumer Goods Procurement

Where to find consumer goods procurement managers in order to convert them to customers

The idea that helps Consumer Goods Procurement Managers

Consumer Goods Procurement Managers want to optimize supplier relationships. However, they can't get it because they struggle to track supplier performance and compliance.

Therefore, they need to use your solution, e.g. SuppliTrack.

Supplier Performance Tracking Software for Consumer Goods Procurement : SuppliTrack is a software solution that tracks supplier performance and compliance, enabling procurement managers to optimize their supplier relationships for better efficiency and cost savings. Of course it is much better than the stuff from ProcureMax, or SupplierInsight!

How to find Consumer Goods Procurement Managers

You can get insights about the pain points of consumer goods procurement managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where consumer goods procurement managers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of consumer goods procurement managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Supplier Performance Tracking Software for Consumer Goods Procurement.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find consumer goods procurement managers

To get started, edit the values in the following 3 input fields and click “Search consumer goods procurement managers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find consumer goods procurement managers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like consumer goods procurement managers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever consumer goods procurement managers complain about their pet peeve: They struggle to track supplier performance and compliance.
Good for you because this is something that you can solve with supplier Performance Tracking Software for Consumer Goods Procurement, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help consumer goods procurement managers to reach their goal: To optimize supplier relationships.

They will get to know, like and trust you. Eventually, they will buy your solution: Supplier Performance Tracking Software for Consumer Goods Procurement.

Get your first customers now!

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