How to get customers forFood Product Innovation Platform

Where to find food scientists in order to convert them to customers

The idea that helps Food Scientists

Food Scientists want to create innovative new food products. However, they can't get it because they struggle to predict consumer preferences and market trends.

Therefore, they need to use your solution, e.g. FoodGenius.

Food Product Innovation Platform : FoodGenius is a data-driven platform that uses AI algorithms to predict consumer preferences and market trends, helping food scientists create innovative new food products with a higher success rate. Of course it is much better than the stuff from FlavorLab, or TasteTrend!

How to find Food Scientists

You can get insights about the pain points of food scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where food scientists hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of food scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Food Product Innovation Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find food scientists

To get started, edit the values in the following 3 input fields and click “Search food scientists”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find food scientists and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like food scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever food scientists complain about their pet peeve: They struggle to predict consumer preferences and market trends.
Good for you because this is something that you can solve with food Product Innovation Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help food scientists to reach their goal: To create innovative new food products.

They will get to know, like and trust you. Eventually, they will buy your solution: Food Product Innovation Platform.

Get your first customers now!

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