How to get customers forEnd-to-End Food Processing Management and Compliance Platform
Where to find food processing managers in order to convert them to customers
The idea that helps Food Processing Managers
Food Processing Managers want to optimize production processes for efficiency and safety. However, they can't get it because they struggle with compliance, traceability issues, and lack visibility into their supply chain.
Therefore, they need to use your solution, e.g. FoodFlow.
End-to-End Food Processing Management and Compliance Platform : FoodFlow provides food processing managers with a comprehensive platform for streamlining production processes, ensuring compliance with regulations, managing traceability, and enhancing supply chain visibility. Of course it is much better than the stuff from FoodWorks, or ProcessPro!
How to find Food Processing Managers
You can get insights about the pain points of food processing managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where food processing managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of food processing managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: End-to-End Food Processing Management and Compliance Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find food processing managers
To get started, edit the values in the following 3 input fields and click “Search food processing managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find food processing managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like food processing managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever food processing managers complain about their pet peeve: They struggle with compliance, traceability issues, and lack visibility into their supply chain.
- Good for you because this is something that you can solve with end-to-End Food Processing Management and Compliance Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help food processing managers to reach their goal: To optimize production processes for efficiency and safety.
They will get to know, like and trust you. Eventually, they will buy your solution: End-to-End Food Processing Management and Compliance Platform.
ManufacturingFood ProcessingEnd-to-End Food Processing Management and Compliance Platform
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