How to get customers forProduct Traceability Software for Consumer Goods Industry

Where to find consumer goods manufacturers in order to convert them to customers

The idea that helps Consumer Goods Manufacturers

Consumer Goods Manufacturers want to improve product traceability. However, they can't get it because they struggle with tracking the origin of raw materials.

Therefore, they need to use your solution, e.g. TracePro.

Product Traceability Software for Consumer Goods Industry : TracePro is a blockchain-enabled solution that allows consumer goods manufacturers to track the origin of raw materials from suppliers to end products, ensuring transparency and compliance with regulations. Of course it is much better than the stuff from !

How to find Consumer Goods Manufacturers

You can get insights about the pain points of consumer goods manufacturers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where consumer goods manufacturers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of consumer goods manufacturers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Product Traceability Software for Consumer Goods Industry.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find consumer goods manufacturers

To get started, edit the values in the following 3 input fields and click “Search consumer goods manufacturers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find consumer goods manufacturers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like consumer goods manufacturers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever consumer goods manufacturers complain about their pet peeve: They struggle with tracking the origin of raw materials.
  • Good for you because this is something that you can solve with product Traceability Software for Consumer Goods Industry, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help consumer goods manufacturers to reach their goal: To improve product traceability.

They will get to know, like and trust you. Eventually, they will buy your solution: Product Traceability Software for Consumer Goods Industry.


ManufacturingConsumer GoodsProduct Traceability Software for Consumer Goods Industry

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