How to get customers forFleet Safety and Efficiency Software
Where to find fleet managers in order to convert them to customers
The idea that helps Fleet Managers
Fleet Managers want to ensure fleet safety and efficiency. However, they can't get it because they struggle to monitor driver behavior and vehicle maintenance in real-time.
Therefore, they need to use your solution, e.g. FleetGuard.
Fleet Safety and Efficiency Software : A software solution that enables fleet managers to monitor driver behavior and vehicle maintenance in real-time, ensuring fleet safety and efficiency through proactive management. Of course it is much better than the stuff from FleetTrack, or SafeDrive!
How to find Fleet Managers
You can get insights about the pain points of fleet managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where fleet managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of fleet managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Fleet Safety and Efficiency Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find fleet managers
To get started, edit the values in the following 3 input fields and click “Search fleet managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find fleet managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like fleet managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever fleet managers complain about their pet peeve: They struggle to monitor driver behavior and vehicle maintenance in real-time.
- Good for you because this is something that you can solve with fleet Safety and Efficiency Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help fleet managers to reach their goal: To ensure fleet safety and efficiency.
They will get to know, like and trust you. Eventually, they will buy your solution: Fleet Safety and Efficiency Software.
Logistics and TransportationFleet ManagementFleet Safety and Efficiency Software
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