How to get customers forTemperature-Controlled Logistics Monitoring Platform
Where to find cold chain logistics professionals in order to convert them to customers
The idea that helps Cold chain logistics professionals
Cold chain logistics professionals want to ensure temperature-controlled supply chain. However, they can't get it because they struggle with maintaining the integrity of temperature-sensitive goods during transportation.
Therefore, they need to use your solution, e.g. Cold Chain Guardian.
Temperature-Controlled Logistics Monitoring Platform : An innovative software platform that monitors and controls the temperature of perishable goods throughout the supply chain, ensuring compliance with cold chain regulations. Of course it is much better than the stuff from Sensitech, DigiSense, or Coldchain Technologies!
How to find Cold chain logistics professionals
You can get insights about the pain points of cold chain logistics professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where cold chain logistics professionals hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of cold chain logistics professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Temperature-Controlled Logistics Monitoring Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find cold chain logistics professionals
To get started, edit the values in the following 3 input fields and click “Search cold chain logistics professionals”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find cold chain logistics professionals and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like cold chain logistics professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever cold chain logistics professionals complain about their pet peeve: They struggle with maintaining the integrity of temperature-sensitive goods during transportation.
- Good for you because this is something that you can solve with temperature-Controlled Logistics Monitoring Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help cold chain logistics professionals to reach their goal: To ensure temperature-controlled supply chain.
They will get to know, like and trust you. Eventually, they will buy your solution: Temperature-Controlled Logistics Monitoring Platform.
Logistics and TransportationCold Chain LogisticsTemperature-Controlled Logistics Monitoring Platform
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