How to get customers forReal-time Cold Chain Monitoring Software

Where to find cold chain logistics managers in order to convert them to customers

The idea that helps Cold Chain Logistics Managers

Cold Chain Logistics Managers want to ensure the safe and efficient transport of temperature-sensitive goods. However, they can't get it because they struggle to track and monitor the condition of goods in real-time during transit.

Therefore, they need to use your solution, e.g. FrostTrack.

Real-time Cold Chain Monitoring Software : FrostTrack provides real-time tracking and monitoring of temperature-sensitive goods during transportation, ensuring compliance with strict regulations and maintaining product quality. Of course it is much better than the stuff from ColdHive, or ChillSense!

How to find Cold Chain Logistics Managers

You can get insights about the pain points of cold chain logistics managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where cold chain logistics managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of cold chain logistics managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Real-time Cold Chain Monitoring Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find cold chain logistics managers

To get started, edit the values in the following 3 input fields and click “Search cold chain logistics managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find cold chain logistics managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like cold chain logistics managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever cold chain logistics managers complain about their pet peeve: They struggle to track and monitor the condition of goods in real-time during transit.
  • Good for you because this is something that you can solve with real-time Cold Chain Monitoring Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help cold chain logistics managers to reach their goal: To ensure the safe and efficient transport of temperature-sensitive goods.

They will get to know, like and trust you. Eventually, they will buy your solution: Real-time Cold Chain Monitoring Software.


Logistics and TransportationAir CargoReal-time Cold Chain Monitoring Software

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