How to get customers forLegal Marketplace Platform
Where to find legal service providers in order to convert them to customers
The idea that helps Legal Service Providers
Legal Service Providers want to efficiently connect with clients and other legal professionals. However, they can't get it because they struggle to find the right clients and establish meaningful connections within the legal industry.
Therefore, they need to use your solution, e.g. LegalHub.
Legal Marketplace Platform : LegalHub is a platform that connects legal service providers with clients and other professionals in the legal industry, facilitating efficient communication and collaboration. Of course it is much better than the stuff from Avvo, or UpCounsel!
How to find Legal Service Providers
You can get insights about the pain points of legal service providers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where legal service providers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of legal service providers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Legal Marketplace Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find legal service providers
To get started, edit the values in the following 3 input fields and click “Search legal service providers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find legal service providers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like legal service providers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever legal service providers complain about their pet peeve: They struggle to find the right clients and establish meaningful connections within the legal industry.
- Good for you because this is something that you can solve with legal Marketplace Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help legal service providers to reach their goal: To efficiently connect with clients and other legal professionals.
They will get to know, like and trust you. Eventually, they will buy your solution: Legal Marketplace Platform.
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