How to get customers forLegal Data Analytics Platform

Where to find legal data analysts in order to convert them to customers

The idea that helps Legal Data Analysts

Legal Data Analysts want to derive actionable insights from legal data. However, they can't get it because they struggle with data silos and lack of visualization tools.

Therefore, they need to use your solution, e.g. InsightLegal.

Legal Data Analytics Platform : InsightLegal breaks down data silos and provides advanced visualization tools for legal data analysts to derive actionable insights. Of course it is much better than the stuff from LexisNexis Context, or Thomson Reuters Legal Data & Analytics!

How to find Legal Data Analysts

You can get insights about the pain points of legal data analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where legal data analysts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of legal data analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Legal Data Analytics Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find legal data analysts

To get started, edit the values in the following 3 input fields and click “Search legal data analysts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find legal data analysts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like legal data analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever legal data analysts complain about their pet peeve: They struggle with data silos and lack of visualization tools.
  • Good for you because this is something that you can solve with legal Data Analytics Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help legal data analysts to reach their goal: To derive actionable insights from legal data.

They will get to know, like and trust you. Eventually, they will buy your solution: Legal Data Analytics Platform.


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