How to get customers forAutomated E-Discovery Management
Where to find e-discovery professionals in order to convert them to customers
The idea that helps E-Discovery Professionals
E-Discovery Professionals want to streamline the e-discovery process. However, they can't get it because they struggle to efficiently manage large volumes of electronic data.
Therefore, they need to use your solution, e.g. E-Discovery Efficiency.
Automated E-Discovery Management : A software solution that automates the e-discovery process, reducing time and costs associated with manual data management. Of course it is much better than the stuff from Relativity, or Logikcull!
How to find E-Discovery Professionals
You can get insights about the pain points of e-discovery professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where e-discovery professionals hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of e-discovery professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Automated E-Discovery Management.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find e-discovery professionals
To get started, edit the values in the following 3 input fields and click “Search e-discovery professionals”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find e-discovery professionals and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like e-discovery professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever e-discovery professionals complain about their pet peeve: They struggle to efficiently manage large volumes of electronic data.
- Good for you because this is something that you can solve with automated E-Discovery Management, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help e-discovery professionals to reach their goal: To streamline the e-discovery process.
They will get to know, like and trust you. Eventually, they will buy your solution: Automated E-Discovery Management.
Legal TechE-Discovery SolutionsAutomated E-Discovery Management
Share this: