How to get customers forDocument Automation Tool

Where to find legal professionals in order to convert them to customers

The idea that helps Legal professionals

Legal professionals want to automate document creation processes. However, they can't get it because they spend too much time on manual document creation.

Therefore, they need to use your solution, e.g. AutoDoc.

Document Automation Tool : AutoDoc is a document automation tool that automates the creation of legal documents, saving time and reducing errors. It offers templates, workflows, and customized automation features. Of course it is much better than the stuff from HotDocs, or PandaDoc!

How to find Legal professionals

You can get insights about the pain points of legal professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where legal professionals hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of legal professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Document Automation Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find legal professionals

To get started, edit the values in the following 3 input fields and click “Search legal professionals”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find legal professionals and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like legal professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever legal professionals complain about their pet peeve: They spend too much time on manual document creation.
  • Good for you because this is something that you can solve with document Automation Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help legal professionals to reach their goal: To automate document creation processes.

They will get to know, like and trust you. Eventually, they will buy your solution: Document Automation Tool.


Legal TechDocument AutomationDocument Automation Tool

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