How to get customers forEfficient Contract Management Software

Where to find contract managers in order to convert them to customers

The idea that helps Contract managers

Contract managers want to simplify the contract drafting and approval process. However, they can't get it because they struggle with version control, collaboration, and tracking changes in contracts.

Therefore, they need to use your solution, e.g. ContractFlow.

Efficient Contract Management Software : ContractFlow is a streamlined software solution that facilitates seamless collaboration, version control, and tracking of changes in contracts, making the drafting and approval process more efficient for contract managers. Of course it is much better than the stuff from ContractWorks, or Agiloft!

How to find Contract managers

You can get insights about the pain points of contract managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where contract managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of contract managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Efficient Contract Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find contract managers

To get started, edit the values in the following 3 input fields and click “Search contract managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find contract managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like contract managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever contract managers complain about their pet peeve: They struggle with version control, collaboration, and tracking changes in contracts.
  • Good for you because this is something that you can solve with efficient Contract Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help contract managers to reach their goal: To simplify the contract drafting and approval process.

They will get to know, like and trust you. Eventually, they will buy your solution: Efficient Contract Management Software.

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