How to get customers forCaseIQ

Where to find legal practitioners in order to convert them to customers

The idea that helps Legal Practitioners

Legal Practitioners want to streamline case management processes. However, they can't get it because they struggle with manual and inefficient case tracking and collaboration.

Therefore, they need to use your solution, e.g. Smart Case Manager.

CaseIQ : A comprehensive case management software that automates case tracking, task assignments, and collaboration among legal practitioners, enabling streamlined and efficient case handling. Of course it is much better than the stuff from Clio, or PracticePanther!

How to find Legal Practitioners

You can get insights about the pain points of legal practitioners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where legal practitioners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of legal practitioners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: CaseIQ.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find legal practitioners

To get started, edit the values in the following 3 input fields and click “Search legal practitioners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find legal practitioners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like legal practitioners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever legal practitioners complain about their pet peeve: They struggle with manual and inefficient case tracking and collaboration.
  • Good for you because this is something that you can solve with caseIQ, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help legal practitioners to reach their goal: To streamline case management processes.

They will get to know, like and trust you. Eventually, they will buy your solution: CaseIQ.

Legal TechCase Management SoftwareCaseIQ

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