How to get customers forTech Legal Ease

Where to find legal tech professionals in order to convert them to customers

The idea that helps Legal Tech Professionals

Legal Tech Professionals want to implement cutting-edge technology in legal practice. However, they can't get it because they are unfamiliar with the latest legal tech trends.

Therefore, they need to use your solution, e.g. TechLegalEase.

Tech Legal Ease : A platform that provides legal tech professionals with insights into the latest trends and technologies in the legal industry, helping them stay ahead of the curve. Of course it is much better than the stuff from LegalZoom, or Rocket Lawyer!

How to find Legal Tech Professionals

You can get insights about the pain points of legal tech professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where legal tech professionals hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of legal tech professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Tech Legal Ease.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find legal tech professionals

To get started, edit the values in the following 3 input fields and click “Search legal tech professionals”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find legal tech professionals and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like legal tech professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever legal tech professionals complain about their pet peeve: They are unfamiliar with the latest legal tech trends.
Good for you because this is something that you can solve with tech Legal Ease, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help legal tech professionals to reach their goal: To implement cutting-edge technology in legal practice.

They will get to know, like and trust you. Eventually, they will buy your solution: Tech Legal Ease.

Get your first customers now!

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