How to get customers forLegalTechHub: Your One-Stop Destination for Legal Tech Updates

Where to find legal technology enthusiasts in order to convert them to customers

The idea that helps Legal technology enthusiasts

Legal technology enthusiasts want to stay informed about the latest trends and innovations in legal tech. However, they can't get it because they struggle to find a single platform for curated legal tech news and resources.

Therefore, they need to use your solution, e.g. LegalTechHub.

LegalTechHub: Your One-Stop Destination for Legal Tech Updates : LegalTechHub is a centralized platform that curates the latest trends and advancements in legal technology. It provides legal tech enthusiasts with access to news articles, blog posts, webinars, and product reviews, helping them stay informed and up-to-date with the evolving landscape of legal tech. Of course it is much better than the stuff from TechLegalDigest, or LawTechInsider!

How to find Legal technology enthusiasts

You can get insights about the pain points of legal technology enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where legal technology enthusiasts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of legal technology enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: LegalTechHub: Your One-Stop Destination for Legal Tech Updates.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find legal technology enthusiasts

To get started, edit the values in the following 3 input fields and click “Search legal technology enthusiasts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find legal technology enthusiasts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like legal technology enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever legal technology enthusiasts complain about their pet peeve: They struggle to find a single platform for curated legal tech news and resources.
  • Good for you because this is something that you can solve with legalTechHub: Your One-Stop Destination for Legal Tech Updates, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help legal technology enthusiasts to reach their goal: To stay informed about the latest trends and innovations in legal tech.

They will get to know, like and trust you. Eventually, they will buy your solution: LegalTechHub: Your One-Stop Destination for Legal Tech Updates.


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