How to get customers forResearchConnect Tool
Where to find legal researchers in order to convert them to customers
The idea that helps Legal Researchers
Legal Researchers want to conduct comprehensive legal research. However, they can't get it because they find it challenging to synthesize information from multiple sources.
Therefore, they need to use your solution, e.g. ResearchConnect.
ResearchConnect Tool : A tool that aggregates and synthesizes legal research from multiple sources Of course it is much better than the stuff from Thomson Reuters, or Bloomberg Law!
How to find Legal Researchers
You can get insights about the pain points of legal researchers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where legal researchers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of legal researchers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: ResearchConnect Tool.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find legal researchers
To get started, edit the values in the following 3 input fields and click “Search legal researchers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find legal researchers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like legal researchers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever legal researchers complain about their pet peeve: They find it challenging to synthesize information from multiple sources.
- Good for you because this is something that you can solve with researchConnect Tool, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help legal researchers to reach their goal: To conduct comprehensive legal research.
They will get to know, like and trust you. Eventually, they will buy your solution: ResearchConnect Tool.
Legal ServicesLegal ResearchResearchConnect Tool
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