How to get customers forAdvanced Content Discoverability Solutions

Where to find legal publishers in order to convert them to customers

The idea that helps Legal Publishers

Legal Publishers want to enhance content discoverability. However, they can't get it because they struggle with outdated search functionalities and limited user engagement.

Therefore, they need to use your solution, e.g. ContentSearchPro.

Advanced Content Discoverability Solutions : A platform that offers semantic search capabilities, personalized content recommendations, and interactive features to increase user engagement. It also integrates with social media for wider audience reach. Of course it is much better than the stuff from Thomson Reuters, or Wolters Kluwer!

How to find Legal Publishers

You can get insights about the pain points of legal publishers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where legal publishers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of legal publishers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Advanced Content Discoverability Solutions.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find legal publishers

To get started, edit the values in the following 3 input fields and click “Search legal publishers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find legal publishers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like legal publishers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever legal publishers complain about their pet peeve: They struggle with outdated search functionalities and limited user engagement.
  • Good for you because this is something that you can solve with advanced Content Discoverability Solutions, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help legal publishers to reach their goal: To enhance content discoverability.

They will get to know, like and trust you. Eventually, they will buy your solution: Advanced Content Discoverability Solutions.

Legal ServicesLegal PublishingAdvanced Content Discoverability Solutions

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