How to get customers forLaw Advisor 360
Where to find legal consultants in order to convert them to customers
The idea that helps Legal Consultants
Legal Consultants want to provide strategic advice and solutions to clients. However, they can't get it because they struggle to stay updated on the latest legal trends, regulations, and best practices.
Therefore, they need to use your solution, e.g. LawAdvisor360.
Law Advisor 360 : LawAdvisor360 is a comprehensive legal consulting software that provides legal consultants with real-time updates on legal trends, regulations, and best practices. The platform offers industry insights, case studies, and collaboration tools. Of course it is much better than the stuff from Thomson Reuters Practical Law, or Westlaw!
How to find Legal Consultants
You can get insights about the pain points of legal consultants if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where legal consultants hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of legal consultants, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Law Advisor 360.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find legal consultants
To get started, edit the values in the following 3 input fields and click “Search legal consultants”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find legal consultants and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like legal consultants wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever legal consultants complain about their pet peeve: They struggle to stay updated on the latest legal trends, regulations, and best practices.
- Good for you because this is something that you can solve with law Advisor 360, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help legal consultants to reach their goal: To provide strategic advice and solutions to clients.
They will get to know, like and trust you. Eventually, they will buy your solution: Law Advisor 360.
Legal ServicesLegal ConsultingLaw Advisor 360
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