How to get customers forCase Management and Analysis Software
Where to find criminal defense attorneys in order to convert them to customers
The idea that helps Criminal defense attorneys
Criminal defense attorneys want to improve case preparation and strategy. However, they can't get it because they face challenges in organizing and analyzing vast amounts of case-related information.
Therefore, they need to use your solution, e.g. CaseMaster.
Case Management and Analysis Software : CaseMaster is a comprehensive software tool that enables criminal defense attorneys to efficiently organize and analyze case-related information, improving case preparation and strategy development. Of course it is much better than the stuff from Clio, or Smokeball!
How to find Criminal defense attorneys
You can get insights about the pain points of criminal defense attorneys if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where criminal defense attorneys hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of criminal defense attorneys, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Case Management and Analysis Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find criminal defense attorneys
To get started, edit the values in the following 3 input fields and click “Search criminal defense attorneys”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find criminal defense attorneys and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like criminal defense attorneys wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever criminal defense attorneys complain about their pet peeve: They face challenges in organizing and analyzing vast amounts of case-related information.
- Good for you because this is something that you can solve with case Management and Analysis Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help criminal defense attorneys to reach their goal: To improve case preparation and strategy.
They will get to know, like and trust you. Eventually, they will buy your solution: Case Management and Analysis Software.
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