How to get customers forCase Evidence Management Tool

Where to find criminal defense lawyers in order to convert them to customers

The idea that helps Criminal Defense Lawyers

Criminal Defense Lawyers want to provide the best defense for their clients. However, they can't get it because they struggle to gather and organize evidence and case details efficiently.

Therefore, they need to use your solution, e.g. EvidenceMaster.

Case Evidence Management Tool : A digital tool that helps criminal defense lawyers gather, organize, and analyze evidence to build a strong defense strategy for their clients. Of course it is much better than the stuff from TrialWorks, or eDiscovery!

How to find Criminal Defense Lawyers

You can get insights about the pain points of criminal defense lawyers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where criminal defense lawyers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of criminal defense lawyers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Case Evidence Management Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find criminal defense lawyers

To get started, edit the values in the following 3 input fields and click “Search criminal defense lawyers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find criminal defense lawyers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like criminal defense lawyers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever criminal defense lawyers complain about their pet peeve: They struggle to gather and organize evidence and case details efficiently.
  • Good for you because this is something that you can solve with case Evidence Management Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help criminal defense lawyers to reach their goal: To provide the best defense for their clients.

They will get to know, like and trust you. Eventually, they will buy your solution: Case Evidence Management Tool.

Legal ServicesCriminal DefenseCase Evidence Management Tool

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