How to get customers forWearable Device Data Integration Platform

Where to find fitness enthusiasts in order to convert them to customers

The idea that helps Fitness Enthusiasts

Fitness Enthusiasts want to track their health and fitness data seamlessly. However, they can't get it because they struggle to consolidate data from multiple wearable devices.

Therefore, they need to use your solution, e.g. HealthSync.

Wearable Device Data Integration Platform : HealthSync seamlessly integrates data from various wearable devices, allowing fitness enthusiasts to track their health and fitness data in one place. Of course it is much better than the stuff from FitSync, or WearLog!

How to find Fitness Enthusiasts

You can get insights about the pain points of fitness enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where fitness enthusiasts hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of fitness enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Wearable Device Data Integration Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fitness enthusiasts

To get started, edit the values in the following 3 input fields and click “Search fitness enthusiasts”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find fitness enthusiasts and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like fitness enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever fitness enthusiasts complain about their pet peeve: They struggle to consolidate data from multiple wearable devices.
Good for you because this is something that you can solve with wearable Device Data Integration Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fitness enthusiasts to reach their goal: To track their health and fitness data seamlessly.

They will get to know, like and trust you. Eventually, they will buy your solution: Wearable Device Data Integration Platform.

Get your first customers now!

Internet of Things (IoT)Wearable DevicesWearable Device Data Integration Platform