How to get customers forUrban Sustainability Software for Smart Cities

Where to find city planners in order to convert them to customers

The idea that helps City Planners

City Planners want to enhance urban sustainability. However, they can't get it because they struggle to gather real-time data on energy consumption and waste management.

Therefore, they need to use your solution, e.g. EcoCity.

Urban Sustainability Software for Smart Cities : EcoCity is a data analytics platform that collects real-time data on energy consumption and waste management in cities, allowing city planners to make informed decisions and enhance urban sustainability. Of course it is much better than the stuff from SustainCity, or GreenMetrix!

How to find City Planners

You can get insights about the pain points of city planners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where city planners hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of city planners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Urban Sustainability Software for Smart Cities.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find city planners

To get started, edit the values in the following 3 input fields and click “Search city planners”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find city planners and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like city planners wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever city planners complain about their pet peeve: They struggle to gather real-time data on energy consumption and waste management.
Good for you because this is something that you can solve with urban Sustainability Software for Smart Cities, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help city planners to reach their goal: To enhance urban sustainability.

They will get to know, like and trust you. Eventually, they will buy your solution: Urban Sustainability Software for Smart Cities.

Get your first customers now!

Internet of Things (IoT)Smart CitiesUrban Sustainability Software for Smart Cities