How to get customers forAdvanced Threat Intelligence Platform

Where to find threat intelligence analysts in order to convert them to customers

The idea that helps Threat Intelligence Analysts

Threat Intelligence Analysts want to proactively identify and mitigate potential security threats. However, they can't get it because they struggle with outdated and incomplete threat intelligence sources.

Therefore, they need to use your solution, e.g. ThreatGuard.

Advanced Threat Intelligence Platform : ThreatGuard is an advanced platform that empowers threat intelligence analysts with up-to-date and comprehensive threat intelligence sources, enabling them to proactively identify and mitigate potential security threats. Of course it is much better than the stuff from CrowdStrike, or Recorded Future!

How to find Threat Intelligence Analysts

You can get insights about the pain points of threat intelligence analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where threat intelligence analysts hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of threat intelligence analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Advanced Threat Intelligence Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find threat intelligence analysts

To get started, edit the values in the following 3 input fields and click “Search threat intelligence analysts”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find threat intelligence analysts and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like threat intelligence analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever threat intelligence analysts complain about their pet peeve: They struggle with outdated and incomplete threat intelligence sources.
Good for you because this is something that you can solve with advanced Threat Intelligence Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help threat intelligence analysts to reach their goal: To proactively identify and mitigate potential security threats.

They will get to know, like and trust you. Eventually, they will buy your solution: Advanced Threat Intelligence Platform.

Get your first customers now!

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