How to get customers forAdvanced IoT Security Suite

Where to find iot security experts in order to convert them to customers

The idea that helps IoT security experts

IoT security experts want to protect IoT devices and networks from cyber threats. However, they can't get it because they struggle with identifying and mitigating vulnerabilities in IoT systems.

Therefore, they need to use your solution, e.g. GuardianShield.

Advanced IoT Security Suite : GuardianShield is a comprehensive security suite that proactively monitors, detects, and mitigates cyber threats targeting IoT devices and networks. Of course it is much better than the stuff from Symantec, McAfee, or Trend Micro!

How to find IoT security experts

You can get insights about the pain points of iot security experts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where iot security experts hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of iot security experts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Advanced IoT Security Suite.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find iot security experts

To get started, edit the values in the following 3 input fields and click “Search iot security experts”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find iot security experts and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like iot security experts wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever iot security experts complain about their pet peeve: They struggle with identifying and mitigating vulnerabilities in IoT systems.
Good for you because this is something that you can solve with advanced IoT Security Suite, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help iot security experts to reach their goal: To protect IoT devices and networks from cyber threats.

They will get to know, like and trust you. Eventually, they will buy your solution: Advanced IoT Security Suite.

Get your first customers now!

Internet of Things (IoT)IoT SecurityAdvanced IoT Security Suite