How to get customers forScalable IoT Platform Development Tool

Where to find iot platform developers in order to convert them to customers

The idea that helps IoT platform developers

IoT platform developers want to streamline development and deployment of IoT solutions. However, they can't get it because they face challenges with scalability and interoperability.

Therefore, they need to use your solution, e.g. IoT Forge.

Scalable IoT Platform Development Tool : A tool that simplifies the development and deployment of scalable IoT platforms with interoperability features for seamless integration. Of course it is much better than the stuff from AWS IoT, or Google Cloud IoT Core!

How to find IoT platform developers

You can get insights about the pain points of iot platform developers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where iot platform developers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of iot platform developers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Scalable IoT Platform Development Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find iot platform developers

To get started, edit the values in the following 3 input fields and click “Search iot platform developers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find iot platform developers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like iot platform developers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever iot platform developers complain about their pet peeve: They face challenges with scalability and interoperability.
  • Good for you because this is something that you can solve with scalable IoT Platform Development Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help iot platform developers to reach their goal: To streamline development and deployment of IoT solutions.

They will get to know, like and trust you. Eventually, they will buy your solution: Scalable IoT Platform Development Tool.


Internet of Things (IoT)IoT PlatformsScalable IoT Platform Development Tool

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