How to get customers forUnified IoT Device Management Software

Where to find iot platform managers in order to convert them to customers

The idea that helps IoT Platform Managers

IoT Platform Managers want to streamline device management. However, they can't get it because they face challenges in integrating and managing diverse IoT devices.

Therefore, they need to use your solution, e.g. DeviceSync.

Unified IoT Device Management Software : DeviceSync is a comprehensive IoT platform that simplifies and streamlines the management of diverse IoT devices, enabling IoT Platform Managers to efficiently handle device integration and management tasks. Of course it is much better than the stuff from DeviceMaster, or PlatformSync!

How to find IoT Platform Managers

You can get insights about the pain points of iot platform managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where iot platform managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of iot platform managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Unified IoT Device Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find iot platform managers

To get started, edit the values in the following 3 input fields and click “Search iot platform managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find iot platform managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like iot platform managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever iot platform managers complain about their pet peeve: They face challenges in integrating and managing diverse IoT devices.
  • Good for you because this is something that you can solve with unified IoT Device Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help iot platform managers to reach their goal: To streamline device management.

They will get to know, like and trust you. Eventually, they will buy your solution: Unified IoT Device Management Software.


Internet of Things (IoT)IoT PlatformsUnified IoT Device Management Software

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