How to get customers forReal-time Energy Management Software

Where to find facility managers in energy management in order to convert them to customers

The idea that helps Facility Managers in Energy Management

Facility Managers in Energy Management want to reduce energy consumption. However, they can't get it because they struggle with optimizing energy usage based on real-time data.

Therefore, they need to use your solution, e.g. EnergyWise.

Real-time Energy Management Software : EnergyWise is a state-of-the-art software solution that empowers facility managers in energy management to reduce energy consumption by optimizing energy usage based on real-time data. Of course it is much better than the stuff from EnerGreen, or EnergyPro!

How to find Facility Managers in Energy Management

You can get insights about the pain points of facility managers in energy management if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where facility managers in energy management hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of facility managers in energy management, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Real-time Energy Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find facility managers in energy management

To get started, edit the values in the following 3 input fields and click “Search facility managers in energy management”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find facility managers in energy management and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like facility managers in energy management wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever facility managers in energy management complain about their pet peeve: They struggle with optimizing energy usage based on real-time data.
Good for you because this is something that you can solve with real-time Energy Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help facility managers in energy management to reach their goal: To reduce energy consumption.

They will get to know, like and trust you. Eventually, they will buy your solution: Real-time Energy Management Software.

Get your first customers now!

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