How to get customers forUsage-Based Insurance App

Where to find drivers in order to convert them to customers

The idea that helps Drivers

Drivers want to reduce their insurance premiums through safer driving habits. However, they can't get it because they do not have access to usage-based insurance plans.

Therefore, they need to use your solution, e.g. DriveGuard.

Usage-Based Insurance App : DriveGuard is a user-friendly app that allows drivers to monitor and improve their driving habits in real-time, enabling them to qualify for usage-based insurance plans and lower premiums based on their safe driving behaviors. Of course it is much better than the stuff from SafeDrive App, or TrackYourDrive!

How to find Drivers

You can get insights about the pain points of drivers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where drivers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of drivers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Usage-Based Insurance App.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find drivers

To get started, edit the values in the following 3 input fields and click “Search drivers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find drivers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like drivers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever drivers complain about their pet peeve: They do not have access to usage-based insurance plans.
Good for you because this is something that you can solve with usage-Based Insurance App, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help drivers to reach their goal: To reduce their insurance premiums through safer driving habits.

They will get to know, like and trust you. Eventually, they will buy your solution: Usage-Based Insurance App.

Get your first customers now!

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