How to get customers forUsage-Based Insurance Platform

Where to find policyholders in order to convert them to customers

The idea that helps Policyholders

Policyholders want to pay premiums based on actual usage. However, they can't get it because they cannot find insurance products that offer usage-based pricing.

Therefore, they need to use your solution, e.g. UsageSaver.

Usage-Based Insurance Platform : An intuitive platform that utilizes IoT technology to track usage patterns and calculate premiums accordingly, providing policyholders with fair pricing based on their actual usage. Of course it is much better than the stuff from MileMeter Insurance, or UsageTrack Solutions!

How to find Policyholders

You can get insights about the pain points of policyholders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where policyholders hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of policyholders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Usage-Based Insurance Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find policyholders

To get started, edit the values in the following 3 input fields and click “Search policyholders”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find policyholders and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like policyholders wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever policyholders complain about their pet peeve: They cannot find insurance products that offer usage-based pricing.
Good for you because this is something that you can solve with usage-Based Insurance Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help policyholders to reach their goal: To pay premiums based on actual usage.

They will get to know, like and trust you. Eventually, they will buy your solution: Usage-Based Insurance Platform.

Get your first customers now!

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