How to get customers forOn-Demand Usage-Based Insurance Platform for Policyholders
Where to find insurance policyholders in order to convert them to customers
The idea that helps Insurance Policyholders
Insurance Policyholders want to pay premiums based on actual usage. However, they can't get it because they struggle to find usage-based insurance options that suit their needs.
Therefore, they need to use your solution, e.g. UsageMeter.
On-Demand Usage-Based Insurance Platform for Policyholders : UsageMeter is a unique software that allows policyholders to track their usage patterns in real-time and adjust their insurance coverage and premiums accordingly, providing greater flexibility and control over their insurance costs. Of course it is much better than the stuff from MileageMaster, or InsureMeter!
How to find Insurance Policyholders
You can get insights about the pain points of insurance policyholders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where insurance policyholders hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of insurance policyholders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: On-Demand Usage-Based Insurance Platform for Policyholders.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find insurance policyholders
To get started, edit the values in the following 3 input fields and click “Search insurance policyholders”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find insurance policyholders and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like insurance policyholders wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever insurance policyholders complain about their pet peeve: They struggle to find usage-based insurance options that suit their needs.
- Good for you because this is something that you can solve with on-Demand Usage-Based Insurance Platform for Policyholders, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help insurance policyholders to reach their goal: To pay premiums based on actual usage.
They will get to know, like and trust you. Eventually, they will buy your solution: On-Demand Usage-Based Insurance Platform for Policyholders.
Insurance Tech (Insurtech)Usage-Based InsuranceOn-Demand Usage-Based Insurance Platform for Policyholders
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