How to get customers forFlexible Usage-Based Insurance Platform

Where to find insurance policyholders in order to convert them to customers

The idea that helps Insurance policyholders

Insurance policyholders want to pay for insurance based on their actual usage. However, they can't get it because they have limited options for usage-based insurance plans.

Therefore, they need to use your solution, e.g. UsageFlex.

Flexible Usage-Based Insurance Platform : UsageFlex is a flexible platform that allows policyholders to pay for insurance based on their actual usage patterns, offering them more customization and cost-saving options. Of course it is much better than the stuff from Metromile, or Buckle!

How to find Insurance policyholders

You can get insights about the pain points of insurance policyholders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where insurance policyholders hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of insurance policyholders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Flexible Usage-Based Insurance Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find insurance policyholders

To get started, edit the values in the following 3 input fields and click “Search insurance policyholders”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find insurance policyholders and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like insurance policyholders wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever insurance policyholders complain about their pet peeve: They have limited options for usage-based insurance plans.
Good for you because this is something that you can solve with flexible Usage-Based Insurance Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help insurance policyholders to reach their goal: To pay for insurance based on their actual usage.

They will get to know, like and trust you. Eventually, they will buy your solution: Flexible Usage-Based Insurance Platform.

Get your first customers now!

Insurance Tech (Insurtech)UnderwritingFlexible Usage-Based Insurance Platform