How to get customers forUnderwriting Transparency Tool

Where to find insurance consumers in order to convert them to customers

The idea that helps Insurance consumers

Insurance consumers want to have transparent and fair underwriting processes. However, they can't get it because they struggle to fully understand the underwriting criteria used by insurance companies.

Therefore, they need to use your solution, e.g. UnderstandMyRisk.

Underwriting Transparency Tool : UnderstandMyRisk is a user-friendly tool that provides insurance consumers with clear insights into the underwriting criteria and risk factors considered by insurance companies, helping them make informed decisions and ensure fair treatment. Of course it is much better than the stuff from RiskInsight, or UnderwritingClarity!

How to find Insurance consumers

You can get insights about the pain points of insurance consumers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where insurance consumers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of insurance consumers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Underwriting Transparency Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find insurance consumers

To get started, edit the values in the following 3 input fields and click “Search insurance consumers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find insurance consumers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like insurance consumers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever insurance consumers complain about their pet peeve: They struggle to fully understand the underwriting criteria used by insurance companies.
Good for you because this is something that you can solve with underwriting Transparency Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help insurance consumers to reach their goal: To have transparent and fair underwriting processes.

They will get to know, like and trust you. Eventually, they will buy your solution: Underwriting Transparency Tool.

Get your first customers now!

Insurance Tech (Insurtech)UnderwritingUnderwriting Transparency Tool