How to get customers forInsurance Marketplace Platform

Where to find insurance buyers in order to convert them to customers

The idea that helps Insurance buyers

Insurance buyers want to easily compare and purchase insurance policies from multiple providers. However, they can't get it because they struggle to navigate through various insurance options and providers on their own.

Therefore, they need to use your solution, e.g. InsureMarket.

Insurance Marketplace Platform : InsureMarket is a comprehensive online marketplace that allows insurance buyers to compare and purchase insurance policies from multiple providers in one place, simplifying the process and ensuring they find the best coverage for their needs. Of course it is much better than the stuff from MarketInsure, or PolicyExchange!

How to find Insurance buyers

You can get insights about the pain points of insurance buyers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where insurance buyers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of insurance buyers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Insurance Marketplace Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find insurance buyers

To get started, edit the values in the following 3 input fields and click “Search insurance buyers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find insurance buyers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like insurance buyers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever insurance buyers complain about their pet peeve: They struggle to navigate through various insurance options and providers on their own.
Good for you because this is something that you can solve with insurance Marketplace Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help insurance buyers to reach their goal: To easily compare and purchase insurance policies from multiple providers.

They will get to know, like and trust you. Eventually, they will buy your solution: Insurance Marketplace Platform.

Get your first customers now!

Insurance Tech (Insurtech)Insurance MarketplacesInsurance Marketplace Platform