How to get customers forInsurance Comparison Platform

Where to find insurance customers in order to convert them to customers

The idea that helps Insurance customers

Insurance customers want to find the best insurance coverage. However, they can't get it because they struggle to compare different policies.

Therefore, they need to use your solution, e.g. InsureComp.

Insurance Comparison Platform : A user-friendly platform that uses advanced algorithms to compare insurance policies from various providers, helping customers make informed decisions about the best coverage for their needs. Of course it is much better than the stuff from, or PolicyMatcher Inc.!

How to find Insurance customers

You can get insights about the pain points of insurance customers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where insurance customers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of insurance customers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Insurance Comparison Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find insurance customers

To get started, edit the values in the following 3 input fields and click “Search insurance customers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find insurance customers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like insurance customers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever insurance customers complain about their pet peeve: They struggle to compare different policies.
  • Good for you because this is something that you can solve with insurance Comparison Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help insurance customers to reach their goal: To find the best insurance coverage.

They will get to know, like and trust you. Eventually, they will buy your solution: Insurance Comparison Platform.

Insurance Tech (Insurtech)Insurance Comparison WebsitesInsurance Comparison Platform

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