How to get customers forInsurance Coverage Comparison Tool

Where to find policyholders in order to convert them to customers

The idea that helps Policyholders

Policyholders want to find the best insurance coverage at the most competitive rates. However, they can't get it because they struggle with comparing multiple insurance options.

Therefore, they need to use your solution, e.g. CoverMatch.

Insurance Coverage Comparison Tool : CoverMatch is an intuitive online tool that allows policyholders to easily compare multiple insurance options based on coverage and rates, helping them find the best policy for their needs. Of course it is much better than the stuff from QuoteGenius, or PolicyMatcher!

How to find Policyholders

You can get insights about the pain points of policyholders if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where policyholders hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of policyholders, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Insurance Coverage Comparison Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find policyholders

To get started, edit the values in the following 3 input fields and click “Search policyholders”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find policyholders and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like policyholders wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever policyholders complain about their pet peeve: They struggle with comparing multiple insurance options.
Good for you because this is something that you can solve with insurance Coverage Comparison Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help policyholders to reach their goal: To find the best insurance coverage at the most competitive rates.

They will get to know, like and trust you. Eventually, they will buy your solution: Insurance Coverage Comparison Tool.

Get your first customers now!

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