How to get customers forDigital Insurance Platform for Personalized Products and Services

Where to find insurers in order to convert them to customers

The idea that helps Insurers

Insurers want to offer personalized insurance products and services. However, they can't get it because they struggle with legacy systems and lack customer-centric platforms.

Therefore, they need to use your solution, e.g. InsureTechXperience.

Digital Insurance Platform for Personalized Products and Services : InsureTechXperience is a digital insurance platform that enables insurers to offer personalized products and services by integrating customer-centric features and modernizing legacy systems. Of course it is much better than the stuff from Bought By Many, or Lemonade!

How to find Insurers

You can get insights about the pain points of insurers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where insurers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of insurers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Digital Insurance Platform for Personalized Products and Services.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find insurers

To get started, edit the values in the following 3 input fields and click “Search insurers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find insurers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like insurers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever insurers complain about their pet peeve: They struggle with legacy systems and lack customer-centric platforms.
Good for you because this is something that you can solve with digital Insurance Platform for Personalized Products and Services, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help insurers to reach their goal: To offer personalized insurance products and services.

They will get to know, like and trust you. Eventually, they will buy your solution: Digital Insurance Platform for Personalized Products and Services.

Get your first customers now!

Insurance Tech (Insurtech)Digital Insurance PlatformsDigital Insurance Platform for Personalized Products and Services