How to get customers forSmart Manufacturing Platform

Where to find hardware manufacturers in order to convert them to customers

The idea that helps Hardware Manufacturers

Hardware Manufacturers want to develop cutting-edge hardware products. However, they can't get it because they have limited visibility into the supply chain and manufacturing processes.

Therefore, they need to use your solution, e.g. Smart Manufacturing Platform.

Smart Manufacturing Platform : A comprehensive platform that leverages IoT and AI to provide real-time insights into supply chain, production, and quality control processes, enabling hardware manufacturers to optimize operations and innovate faster. Of course it is much better than the stuff from Manufacturify, or IndustryIQ!

How to find Hardware Manufacturers

You can get insights about the pain points of hardware manufacturers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where hardware manufacturers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of hardware manufacturers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Smart Manufacturing Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find hardware manufacturers

To get started, edit the values in the following 3 input fields and click “Search hardware manufacturers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find hardware manufacturers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like hardware manufacturers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever hardware manufacturers complain about their pet peeve: They have limited visibility into the supply chain and manufacturing processes.
Good for you because this is something that you can solve with smart Manufacturing Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help hardware manufacturers to reach their goal: To develop cutting-edge hardware products.

They will get to know, like and trust you. Eventually, they will buy your solution: Smart Manufacturing Platform.

Get your first customers now!

Information Technology Hardware ManufacturingSmart Manufacturing Platform