How to get customers forResort Management Platform
Where to find resort managers in order to convert them to customers
The idea that helps Resort managers
Resort managers want to attract more guests and enhance the overall resort experience. However, they can't get it because they face difficulties in managing multiple amenities and activities efficiently.
Therefore, they need to use your solution, e.g. Resort360.
Resort Management Platform : A comprehensive platform that allows resort managers to streamline the management of amenities, activities, and guest services to improve the overall guest experience. Of course it is much better than the stuff from ResortMaster, or HospitalityResortPro!
How to find Resort managers
You can get insights about the pain points of resort managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where resort managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of resort managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Resort Management Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find resort managers
To get started, edit the values in the following 3 input fields and click “Search resort managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find resort managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like resort managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever resort managers complain about their pet peeve: They face difficulties in managing multiple amenities and activities efficiently.
- Good for you because this is something that you can solve with resort Management Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help resort managers to reach their goal: To attract more guests and enhance the overall resort experience.
They will get to know, like and trust you. Eventually, they will buy your solution: Resort Management Platform.
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