How to get customers forProfitPlan: Event Budgeting Software for Event Planners

Where to find event planners in order to convert them to customers

The idea that helps Event Planners

Event Planners want to increase event profitability through efficient budgeting. However, they can't get it because they struggle to track expenses and revenue in real-time.

Therefore, they need to use your solution, e.g. ProfitPlan.

ProfitPlan: Event Budgeting Software for Event Planners : ProfitPlan is a financial planning tool specifically designed for event planners to track expenses, revenue, and profitability in real-time, helping them make informed decisions and maximize event profits. Of course it is much better than the stuff from Planning Pod, or Aisle Planner!

How to find Event Planners

You can get insights about the pain points of event planners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where event planners hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of event planners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: ProfitPlan: Event Budgeting Software for Event Planners.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find event planners

To get started, edit the values in the following 3 input fields and click “Search event planners”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find event planners and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like event planners wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever event planners complain about their pet peeve: They struggle to track expenses and revenue in real-time.
Good for you because this is something that you can solve with profitPlan: Event Budgeting Software for Event Planners, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help event planners to reach their goal: To increase event profitability through efficient budgeting.

They will get to know, like and trust you. Eventually, they will buy your solution: ProfitPlan: Event Budgeting Software for Event Planners.

Get your first customers now!

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