How to get customers forEventMetrics: ROI Tracking and Analytics Tool

Where to find event planners in order to convert them to customers

The idea that helps Event Planners

Event Planners want to increase event ROI for clients. However, they can't get it because they struggle to track and analyze the impact of various event elements.

Therefore, they need to use your solution, e.g. EventMetrics.

EventMetrics: ROI Tracking and Analytics Tool : EventMetrics is a data-driven software that helps event planners track and analyze the ROI of different event elements such as marketing campaigns, sponsorships, and attendee engagement. It provides actionable insights to improve future event strategies. Of course it is much better than the stuff from ROItrack, or EventInsights!

How to find Event Planners

You can get insights about the pain points of event planners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where event planners hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of event planners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: EventMetrics: ROI Tracking and Analytics Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find event planners

To get started, edit the values in the following 3 input fields and click “Search event planners”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find event planners and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like event planners wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever event planners complain about their pet peeve: They struggle to track and analyze the impact of various event elements.
Good for you because this is something that you can solve with eventMetrics: ROI Tracking and Analytics Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help event planners to reach their goal: To increase event ROI for clients.

They will get to know, like and trust you. Eventually, they will buy your solution: EventMetrics: ROI Tracking and Analytics Tool.

Get your first customers now!

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